4 Ways To Market Your Customized Music Performance Tour
When it comes to setting up a tour for your band, setting up a customized tour can be a great way to get the word out about your music. With a customized music performance tour, you are letting venues and individuals know that you are willing to put on performances in more unique circumstances. You need to advertise in order to find spots for your show, and then once you have the spots, you need to advertise to your local audience so that you'll have people attending your show.
Way #1: Create a Video
Don't discount the value of video marketing. Video marketing can help you connect with your audience. You can create a video that shows short clips of your various songs or a video that highlights your performance style. A tour video can help you connect with venues by showing them what you have to offer. A video for your music tour is a great way to increase your bookings.
Way #2: Embrace the Hashtag
Word of mouth has spread to the digital age with hashtags. Start a hashtag that is associated with your custom music performance tour. At each show, encourage people to share the hashtag. Ask them to attach the hashtag to reviews, pictures, and videos of the performance. Oftentimes, a hashtag is a great way to connect with your audience and bring new people to your show.
Share the hashtags back; be sure to support other local artists and venues. Build a community of sharing and support through your social media channels of the music community. When you support the music community, the music community will support you back.
Way #3: Host a Pop-Up Mini Show
Pop-ups are not just for restaurants and chefs; they can also be for musicians as well. For example, if you are doing a few shows in an area over the course of a week, see if you can make a surprise performance opening for another act in the area before all your shows start.
Open for an act that has a similar audience as you do. This little surprise pop-up can help attract new people to your show. Or you can show up to some open mics in town and host some surprise performances of just a couple songs and hand out information about your full-on concerts.
Way #4: Sell Advanced Tickets
One great way to make your event feel more exclusive and to get a better judgment of the interest in your show is by selling advanced tickets. Advanced ticket sales will allow you to measure the interest in your show and will let you know if you need to increase the advertising for your show so that you can bring in more people.
When it comes to advertising your custom music tour, create a video to help you get bookings. Embrace the hashtag and social media word-of-mouth. Consider doing some mini pop-up shows in an area where you have lots of shows booked to increase interest in your show. Consider selling advanced tickets so you can judge the interest in your show and if you need to invest in additional advertising for the show.
To learn more, contact a company that puts on customized music performance tours.